It is the age of the millennial, and companies are looking at leads and sales calls to attract the right audience. Not to be left behind are insurance companies who make use of tools to hunt for quality leads. There are few websites like Insurance Revenue who will help companies target customers based on the information provided by them. For more finance related news, stay ahead of the times by signing up at www.ft.com.
How can you use social media to attract clients? Here are few tips and tricks that should do the work for you.
Identify Your Company Goals
If this is your first post on social media, make sure you know what you want to talk about. Familiarize yourself with the rules of each social media platform, how your audiences can be reached, and what are the objectives.
Create The Right Buzz
If your company has launched a new service or product, talk about it on social media. There are several mediums like Facebook, Twitter, Instagram, and Snapchat that can help you spread the good word about your business. If your company has organized a conference or a seminar, you can let the world know about it with a simple click of a button. Gone are the days of waiting for the morning newspaper so you could see your company featured on the front page.
You must be responsive to messages on social media. This creates a right impression in the minds of the customers, and they will understand that you mean business. If you take time to respond to queries or messages, your customers will not take you seriously.
Let your audience know that it is a human talking to them on the other side. If you have just posted an interesting article for your customers to read, interact with them and ask them for their feedback. You can personalize your replies by including the name of the person or firm in the heading, rather than posting a general “thank you” message.
The symbol of the tic-tac-toe game has given way to denote a trending post. A keyword or name is preceded by a hashtag (#) symbol so it can be posted on social media. This makes it easier for people to look for your post amidst the sea of information. For instance, if you are conducting a seminar at work, you can tweet this using #GoodToLearn or any other suitable keyword.
If you are giving your valuable opinion on Insurance companies, support your statement with publications or relevant posts. You should aim at connecting with your customers and building a rapport with them.
Use Integrated Social Media Strategy
For those who are unaware of this, it involves creating a method, so you know that each post has some purpose to serve. You can list any upcoming events, or you can write what changes you wish to bring in the business. You will be surprised to see how untapped potential is waiting to be discovered by you.
Focus on quality rather than quantity. All your posts- whether it is a blog or a tweet, must have quality in them. Talk professional and avoid the use of profanity in any way.